Sales Velocity
versus Channel Sales Velocity

Sales Velocity
versus Channel Sales Velocity

Sales Velocity is a metric for direct Sales selling to Customers whereas Channel Sales Velocity is a metric for indirect Sales such as Vendor Channel Account Managers (CAMs) selling to a reseller Partner Channel.

Sales Velocity

Sales velocity is a measurement of how fast you're making money.

It looks at how quickly leads are moving through your pipeline and how much value new customers provide over a given period.

This is why is it so important to track Sales Velocity using the formula here:

Channel Sales Velocity

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